Course & Community by Kary Perry for women entreprenuers

returning fall 2022

The coaching program you've been searching for to build an authentic, engaged, and profitable community on Instagram.

The only program you'll need to build an authentic, engaged, and profitable community on Instagram.




social from scratch

social from scratch

"My business is thriving and it is all thanks to Kary and her teachings."
- Sharmayne


Instagram is hard.

 Gone are the days...

When all you needed to do was show up, post some pretty photos and magically gain traffic to your website. Now there's reels, stories, carousels, IGTV, IG Lives and who knows what else is coming next to give you more anxiety. 

You never could have imagined how difficult it would be to grow your business on such a silly little app. You never could have imagined how stressful it would be, how overwhelming it would feel and how completely drained it would leave you.

And although, so many experts like to pretend it's easy,  I'll always keep it real with you — Instagram is hard, hard as f*ck.*

But it doesn't have to be that way.

let's be honest,

excuse my French!

It’s not that you’re not motivated enough, don’t know enough, or don’t have it in you. It’s just that the FEAR of doing what you need to do is keeping you procrastinating, stalling, and in an endless loop of “learning.” 

And I get it. I’ve been there, and so have thousands of my students, clients, and followers. But guess what? You don’t have to stay stuck in fear and put off your dreams forever.

in fact…what if you could dropkick fear and move forward with the confidence to play BIG in your business (and your life)? 

Consistently plan and post content that your ideal audience binges and just can't get enough of.

Ditch the trends and the status quo and instead create a brand that’s true to YOU.

Put yourself out there without worrying about what people will think and build a community of fans that love you for it.

See the LIMITLESS possibilities in your business, instead of just pointlessly focusing more followers. 


Imagine what it would feel like to…

I'm serious...

Start making money now in a way that feels authentic, genuine, and full-filling. 

Social From Scratch is a community coaching program for women entrepreneurs of all shapes and sizes who want to build an authentic brand on Instagram by growing a community of engaged fans dying to buy from them.










identified your ideal audience and exactly how to attract them

Created a binge-worthy content strategy that gets insane engagement

started building a community of loyal fans ready to buy from you

Optimized your account for more clients, sales and conversions

Built an authentic brand that taps into your unique set of qualities


By the time you've finished you will have

"Thanks to Kary, I went from 44 followers to 3k and landed 3 big brand partnerships!"


But why should you listen to me?

I flipped the script on my 15 years of marketing experience into multiple six-figure businesses through social media.

However, success did not come easily. It wasn't until I stopped trying to grow my business and started working to build my unique brand that I truly began growing a community.

Now, I am dedicated to helping women entrepreneurs build intentionally authentic social brands that lead with value and close with trust. My goal is to help you building a profitable social brand that's just as unique as you are. 

And have fun while you are doing it!

hey there!


Gained Followers in 12 weeks


Record high engagement rate


Weekly DMs requesting my services


Times I sold to my community

Here's what's included inside
Social From Scratch

By the end of the program you will have tapped into your unique brand messaging, identified your ideal audience, created a binge-worthy content strategy and transformed your account into one that sells without you every having to - all from a custom community app.

12 weekly workshops from Kary Perry where you'll learn the exact steps you need to take to build an authentic, engaged, and profitable community on Instagram. With worksheets, swipe files, and templates to help you take action on what you learn.

Plus, monthly trainings from top-rated business leaders, also available as recordings to go back to over and over again.


Gain access to 10+ hours of pre-recorded coaching calls and Q&A sessions with Kary to help you further excel in the program and successfully work your way through the trainings.

Plus, topics and discussion threads to answer questions that you may have along the way. 


Daily support inside the Social From Scratch Community app for 12 months. Accountability Pods where you'll meet with women in your industry and business stage every week to connect and grow together.

Plus, you'll be able to connect with other members through direct message and even search members in your industry or those that live nearby.


Community Code Framework

All of this within my proven Community Code Framework


weekly workshops

Check out the

In this workshop, you’ll learn how to add YOU into your brand to stand out from your competitors by tapping into your unique unique set of qualities, characteristics, and stories that attract people to you.

In this workshop, you will uncover your unique value proposition - the thing that makes your brand different. Successfully amplifying your core brand message and creating a deeper more lasting impact with your audience.

In this workshop, you will gain complete clarity on your niche and your ideal audience. You will know exactly who you are speaking - their dreams, fears, aspirations, pain points, and tensions - and how to serve them.

In this workshop, you will explore how you communicate your value and compelling reasons for why your ideal audience should buy from or into your brand through clear and strong brand messaging.

In this workshop, you will learn how to develop and leverage brand content pillars to stay organized, be consistent, and create high-quality content that speaks directly to the core of your ideal audience.

In this workshop, you will learn the importance of setting goals for your Instagram content and how to communicate directly to your ideal audience emotional drivers through four types of content you must create each week.

In this workshop, you will gain access to my proprietary content planner spreadsheet that will allow you to plan out your content calendar a few weeks or even a month in advance.

In this workshop, you will learn each type of post both video and static across Instagram and how to build a cohesive weekly content strategy that effectively creates a high engagement binge-worthy feed.

In this workshop, you will discover how to leverage the social sales funnel to guide your audience each week from attraction to conversion by creating meaningful and profitable conversations.

In this workshop, you will learn how to leverage the 5-Post Sales Technique, in which you sell with the content your audience needs the most, that is valuable, encouraging, entertaining and most-importantly high-converting.

In this workshop, you will learn how to step-by-step how to effectively leverage Instagram's business and creator features to best optimize your account for sales whether you are service, product, or influencer.

In this workshop, you will learn how to successfully create transformational content that paints a vivid and compelling story across multiple touchpoints to increase purchase intent and how to use them to convert in Stories & DMs.

Therefore, at the end of your 12 weeks you will continue to have access to this amazing community - including the monthly expert speaker series, accountability pods, discussion threads, topic boards, and 1:1 messaging. The fun, support and education does not end because the program does. You have so much available to you all year long!

Social Media is filled with experts telling you to jump on the latest 'trend'. But what you really need is to build community on and off IG.

As a small business, it's important to focus on finding your unique brand identity - one that is aligned with you, your brand, and your ideal audience. In order to build a social brand that is purpose-driven, authentic, and enjoyable you must prioritize developing a long-term brand presence that feels true to who you are and builds.

MOnthly Expert speakers

Need more help? Even after the program ends I will continue to bring in expert speakers and mentors to host workshops, trainings, and coaching sessions.  


Need some motivation? Check in with your accountability pods weekly to inspire and support each other along this journey.Consider your pod your community within a community.  


Have questions? Head over to the topics and read articles, questions and answers, and drop your own. You can also message members directly.

Inside the SFS


Check out the SFS Bonus Suite

the bonuses

Want a done-for-you strategy? Receive 12 weeks of content ideas and account growth challenges for more reach.

Want a beautifully designed brand? Learn how design a feed that is both eye-catching and totally you! 

Want a beautiful feed? Get an exclusive offer for a selection of professionally designed Canva templates.

Not a graphic designer? Watch the step-by-step tutorials for how to edit your photos, videos and Canva templates like a pro. 

Never guess again! Snag the ultimate list of hashtags for service-based, product-based, and lifestyle-based businesses.

Ready to build your list? Take the step-by-step training for grow your email list with 1000s of your ideal clients.


Content & Growth Plan

Brand Design Aesthetic

bonus resources

bonus tutorials

Canva Templates


Master List

Email List

Access the mini-course teaching you how to maximize Reels for your business to grow your audience & sell your offerings like never before. Take the confusion out of reel creation and make the algorithm work for you!

01  Getting Started with Reels

Viral Reels Mini-Course

03  Creating reels for business

04  how to batch create reels

you will learn how to...

02  the Viral Reels Recipe

05  step-by-step transition tutorials

by popular demand

Learn to create profitable content to grow your audience and income simply by being YOU.

Vera jean media Workshop: Content That Converts

Jourdan Guyton


Discover the formula for successful reels from lighting, to text, to compelling hooks and  infusing your brand.

millennial escape Workshop: Master reels like a pro

Harley Jordan


Learn the framework of a powerful Brand Story which includes your Brand Message and Origin Story.

Come Alive Co Workshop: Own your brand story

Ché Castro


recorded workshops with more to come

Guest Expert Workshops

see more guest experts

Learn how to uncover your unique values and how to leverage them to connect with your ideal audience.

Hello happen
Workshop: connect with ideal audience

Ashley Chymiy


Learn the strategies for building your very own wildly engaged community that is begging to buy from you.

michal kahn co
Workshop: build wildly engaged community

Michal Kahn


Learn how to share your brand story and attract your ideal audience through video storytelling.

patrice poltzer creative Workshop: compelling video storytelling

Patrice Poltzer


Learn how to develop standout content strategies that help you stay seen and organized.

a creative co.
Workshop: content planning and creation

Amber Romero


Learn to craft captions that grow an unbreakable bond with your audience and increases traffic, comments.

What shan wrote Workshop: captions that connect

Shan Richardson


Learn how to use your voice, stories and strengths through video with confidence and clarity.

Hey danie jay
Workshop: personal brand through video

Danie Jay



Start monetizing your account sooner than later by learning how to effective.y market, design, and deliver a tiny workshop that gives provides your audience with a quick solution to a problem or question in under two hours.

01  Determine your profitable topic

Workshop Sales Accelerator

03  Create an simple sales funnel

04  market your workshop

you will learn how to...

02  Set your workshop price

05  design & deliver your workshop

Let's do this thing.


"Thanks to Kary, I went from 44 followers to 3k and landed 3 big brand partnerships!"

In just a few months I have grown my small brand into a nano-influencer in an industry I love, and it's all thank to Kary. I leave my sessions with Kary feeling empowered and armed to level up my brand. I truly believe she can relate to whom ever comes her way, within any niche -- even if the client had an outrageously complicated niche. I’m beyond confident in Kary’s work ethic and so appreciative of her knowledge and support.


jennifer landed 3 brand partnerships
@aquafabatestkitchen | food influencer

" I feel so much more educated and confident showing up."

The thing I am most proud of since joining Social From Scratch is how much more confident I am. Utilizing the tools & tips SFS provides I can now show up on social media with less stress, more confidence & better organization and clarity behind my brand so that I can better educate and empower more moms in the online space. Kary breaks it all down for you so that you make sure you start a strong foundation of knowing your why, embracing what makes you unique, & how to truly serve your audience in all aspects of your business. 

lashonda gained niche clarity
@ptrainershonda | physical therapist

"Our reach, engagement, and most importantly sales has quadrupled!"

When we launched on November 2020 we had 20 followers! Lol we started real! We have come a long way baby! With you in our corner we are here! And we are growing a little bit every day. In this world full of confusion it’s wonderful that Kary are so authentic and amazing!

Pam 4x boutique sales
@shop.wildindigo | Clothing Boutique

Really Kind Words


"Kary's coaching helped us rebound our business after covid."

Covid dropped my enrollment in half, so I was trying to rebuild when I found Kary. Since applying her teachings, I have reached over 1000% more accounts, doubled my website traffic and have had 2-3 new families register their kids for dance classes each week. Kary is truly a blessing and I appreciate her so much! I'm legit on cloud nine and thanking God.

Sharmayne gained 5+ new students
@mayneattractiondance |  Dance studio

"Not only have my clients substantial grown but I am booked out with a waitlist."

Kary helped me gain clarity on my niche. She recommended me to focus on artists, which was a passion area of mine. Since targeting my ideal audience I have consistently remained fully booked and have even developed a waitlist. I primarily use her teachings on my client accounts and although I do not guarantee follower growth -- I am happy to say reach, engagement, and followers all are up!

Alexandra books out her calender
@squashblossomsocial | Social manager



Try SFS Program for 7 days. Get your money back if it didn’t serve you.

If after 7 days of the official start date of the program and having done all the work inside the program, you realize it is not fitting your business and goals, we invite you to contact our support team  so we can look into the possibility to refund you. You can check this in the “Terms of Use” for a full breakdown of the refund requirements.

money back 


This      for you if:

you are ready to get serious about IG


you want to build a community

all you want is more followers

you are open to group coaching

It's probably        for you if...

If you are only open to Pricey 1:1 coaching



Let's do this thing.


Will this be a good fit for my business and/or industry?

This program was created for service-based businesses, product-based businesses and shops, creators and influencers, and artists.  From business owners to women with full-time careers to stay-at-home  mamas. And from all industries all across the world. The lessons will provide specifically tailored insights to help you get the most of the teachings.

Frequently Asked Questions

Can I still join if I do not have a business yet?

Yes, of course! This program will guide you through your journey to entrepreneurship. We will help you define your business foundations so you are set up for success!

Is this a self-paced pre-recorded course?

Yes. Social From Scratch consist of pre-recorded workshops, trainings, coaching calls and so much more. Members are encouraged to take the program at their own pace and actively engage in the community throughout their process.

Is this only for women?

Yes, this program is only for women and those who identify as a woman. 

How much time do I need to put in?

The program is 12 weeks. Although you wil have access to the recordings after each week, I recommend you go through the program on schedule to get the most of of it - including watching the group coaching calls and weekly expert trainings.

Will I be required to start over from scratch?

ABSOLUTELY NOT. You can certainly implement the strategies and tips in your business as it is today, but going through this training might also show you ways you could have gone about things differently. Either way, this program and this community are here to help you get to where you WANT to be, regardless of where you start. 

Will there be 1:1 coaching?

No. However, members will be able to apply for paid 1:1 coaching sessions if desired.


Will I receive responses from Kary in the community?

Kary will have limited involvement inside of the community. Kary will post articles and answer questions on the workshop comment sections and discussion threads. If you need support please email

© Kary perry LLC 2021  |  all rights reserved